1911-14 D304 General Baking Set
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Fast Facts
Year(s) Issued: 1911-14
Number Cards: 25
Set Designation: D304
Card Size: 1-3/4″ x 2-1/2″
Scarcity Rating: (1 to 10, 10 scarcest): 8
Common Card Value (Good Condition): $500
Keys For Collectors
- One of the most attractive baking and bread baseball card issues
- Larger in size than the other tobacco and caramel issues of the era
- Issued with five various back advertisements, including General Baking, Brunner’s Bread, ButterKrust, Weber Bakery and Martins Bakery
- Loaded with popular Hall of Famers, including Ty Cobb, Honus Wagner, Nap Lajoie, Cy Young and Christy Mathewson
- Due to the popularity and relative scarcity, the cards of the big name Hall of Famers are quite expensive
- PSA has only graded on average, roughly 24 cards of each player in the 25-card set
D304 General Backing – Five Different Back Variations

D304 Brunners Bread Back
D304 Martens Bakery back
D304 Butter Krust back
D304 Weber Bakery back
D304 General Baking back
D304 Summary
Issued from 1911 to 1914 in loaves of bread, the D304 set is viewed as one one of the more popular baking/bread sets. The D304 set is filled with hall of famers, including Ty Cobb, Honus Wagner, Cy Young and Christy Mathewson. While not impossible to locate, the cards are tough to find, with PSA only having graded on average roughly 24 cards of each player.
The Cobb from the set is visually the standout, while the other player drawings have a good resemblance to the player in question but not quite like the Cobb. The Cobb is probably one of my favorite cards of all time and is one of the hobby’s most valuable baseball cards of all time. The card is worth over $20,000 (dependent on the back) in even Poor to Good condition: notably, PSA has graded less than 30 of the D304 Cobb card.

Five different bread back advertisements were issued. Some back variations are much tougher to track down, notably Martens, Weber, and General Baking. Brunners and Butter Krust tend to be far and far easier to find.
While there are 25 players in the set, there are five variations which include the team name blacked out of players that were traded. These players include Frank Chance, Hal Chase, Otis Crandall, John Evers and Charles Herzog. Here’s a Frank Chance with his team name blacked out:
D304 Frank Chance with team name blacked out
I will admit, that a few of the player illustrations look a bit cartoonish. The Nap Lajoie card is one. Did the same artist that drew the Cobb likeness also illustrate this picture?
I like the colors in the Johnny Evers card from the set. One other note, unlike many of the tobacco and caramel issues from the era, these images were not re-used across any other baseball set.
I also wish the Wagner from the set looked a bit more like Honus Wagner, but so be it, still a cool card:
Search For D304 Cards on eBay
D304 Current Card Values
Poor (PSA 1) | Good (PSA 2) | |
J. Frank Baker | $600 | $800 |
Jack Barry | $400 | $500 |
George Bell | $400 | $500 |
Charles Bender | $600 | $800 |
Frank Chance | $450 | $800 |
Frank Chance (team Blacked Out) | $500 | $900 |
Hal Chase | $450 | $800 |
Hal Chase (team Blacked Out) | $500 | 4900 |
Ty Cobb | $10,000 | $20,000 |
Eddie Collins | $700 | $900 |
Otis Crandall | $350 | $400 |
Otis Crandall (team Blacked Out) | $400 | $500 |
Sam Crawford | $500 | $800 |
John Evers | $500 | $900 |
John Evers (team Blacked Out) | $650 | $1,000 |
Authur Fletcher | $350 | $400 |
Charles Herzog | $350 | $400 |
Charles Herzog (team Blacked Out) | $400 | $500 |
M. Kelly | $350 | $400 |
Napoleon Lajoie | $1,000 | $1,500 |
Rube Marquard | $700 | $1,000 |
Christy Mathewson | $1,200 | $2,000 |
Fred Merkle | $500 | $700 |
Chief Meyers | $500 | $700 |
Marty O’Toole | $350 | $400 |
Nap. Rucker | $350 | $400 |
Arthur Shafer | $350 | $400 |
Fred Tenny (Tenney) | $500 | $600 |
Honus Wagner | $1,900 | $4,000 |
Cy Young | $1,000 | $2,000 |
How To Identify A D304 Counterfeit
eBay is littered with D304 counterfeits. And like many other popular counterfeit cards, there are listings on eBay which are aptly described as reprints…and those that are being sold by outright scammers.
As an example, here’s a listing for a D304 Cobb reprint, that is advertised as such.
A reprinted D304 Cobb
D304 Reprint Back
Here’s a real Weber bakery back. It’s clear that the paper is lighter in comparison to the fake one.
An authentic Weber Bakery D304 back
Here’s one example and if you want to look at this seller’s username on eBay, I’ve seen many other similar cards being sold as real that were fake—so buyer beware.
An artificially aged D304 Mathewson fake
A fake D304 back
Now here’s a real Mathewson with a real back. A few obvious things on this one to help you out.
Take a look at Mathewson’s red sleeve. See how on the real one below, there’s some missing color near the uniform? On the fake above, it’s entirely red. Also, on the back of the fake above, we can see the little wrinkles that are consistent with soaking—aka artificial aging.
You can read more about that here: https://allvintagecards.com/detecting-counterfeit-vintage-cards/
In addition, if we look at the back of the authentic D304 card below, we can see consistent print, although on the fake above the print is really bold and dark–just a completely different darkness to the font.
A real D304 Brunners back
D304 Cards for Sale on eBay
1911-14 General Baking (D304) #NNO Ty Cobb
$2.50 Buy It on eBay for only: $2.50 Buy It Now on eBay |
1911 D304 Weber Bakery Napoleon Lajoie Hall Of Famer
$237.50 (6 bids) End Date: Saturday Jun-28-2025 17:13:23 EDT Bid |
1911 D304 Brunners Bakery J. Frank ‘Home Run’ Baker Hall Of Famer Butter Krust
$231.50 (4 bids) End Date: Saturday Jun-28-2025 17:19:58 EDT Bid |
1911 D304 Brunners Bread Frank Chance Hall Of Famer Butter Krust
$116.50 (4 bids) End Date: Saturday Jun-28-2025 17:08:29 EDT Bid |
1911 D304 Brunners Bread Eddie Collins Hall Of Famer Butter Krust
$104.00 (3 bids) End Date: Saturday Jun-28-2025 17:51:39 EDT Bid |
1911 D304 Brunners Bakery Nap Rucker Butter Krust
$99.99 End Date: Saturday Jun-28-2025 17:28:21 EDT Buy It on eBay for only: $99.99 Buy It Now on eBay |
1911 D304 Brunners Bakery Marty O’Toole Butter Krust PSA 5
$202.50 (2 bids) End Date: Saturday Jun-28-2025 17:23:50 EDT Bid |
1911 D304 Brunners Bread Sam Crawford Hall Of Famer Butter Krust
$113.50 (2 bids) End Date: Saturday Jun-28-2025 17:05:17 EDT Bid |
1911 D304 Brunners Bread Rube Marquard Hall Of Famer Butter Krust
$111.00 (3 bids) End Date: Saturday Jun-28-2025 17:01:38 EDT Bid |
1911 D304 Brunners Bakery Arthur Shafer Butter Krust
$49.99 (1 bid) End Date: Saturday Jun-28-2025 17:33:36 EDT Bid |
1911 D304 Brunners Bread General Baking Ty Cobb PSA Graded Authentic Tigers HOF
$13,700.00 Buy It on eBay for only: $13,700.00 Buy It Now on eBay |
Reid Nichols Boston Red Sox Baseball Original Jack Wallin 35mm Photo Slide D304
$10.00 Buy It on eBay for only: $10.00 Buy It Now on eBay |
1911 D304 Brunners Bread Eddie Collins HOF A's ~~ SGC 1 nice ~~ Butter Krust
$1,799.99 Buy It on eBay for only: $1,799.99 Buy It Now on eBay |
1911 D304 BRUNNERS - FRED MERKLE - PSA 1 PR (SVSC) FRESHLY GRADED! CENTERED!
$799.99 Buy It on eBay for only: $799.99 Buy It Now on eBay |
1911 D304 Brunners Charles Bender - SGC 4
$5,500.00 Buy It on eBay for only: $5,500.00 Buy It Now on eBay |